An ancillary property introduced newly to India; PURE speaks fresh, vibrant, upcoming musical language. Started off during 2016 to much excitement, this inception is an integral part of AFE’s initiative. The platform strives to create opportunities for all the hottest success stories of tomorrow. The concept recognizes undiscovered performers who are creating a buzz in the music scene and gives necessary boost to the power of the new breed by standing in support to help them show off their impressive artistry through the medium of music and musicianship.
Ankit Kocher
Spear headed by Ankit Kochar aka Ankytrixx, a celebrated, award winning DJ/Producer of our country and a power house of creative ingenuity of the music business, known for his tailor made solutions which deliver nonstop ideas and content for the musical arts in India and abroad.
Vinay Khilnani
Part of the dream, and helping position AFE as one of the leaders of the arts is Vinay Khilnani. He displays core values of hosting, programming and encapsulating the best musical talent the world has to offer. A former programming head of one of the most renowned night spots of India, he completes and fuels AFE night life presentations like no other.
Natasha Amir
Add to the ensemble, Natasha Amir; a Public Relations specialist with over a decade of experience building up brand strategies, incubating business models and creation and implementation of creative brand communication. Her forte being the ability to take small scale businesses with an edge and convert them into high end enterprises.